Evolving Record Cover

Following Intuition

The cover for The Summit emerged through intuition and last-second choices. Initially planned as a collaboration with AI and digital tools, the concept was pulled over concerns that audiences might dismiss the record as synthetic. With little time left, a placeholder portrait of the artist was used, though it never fully fit the vision. Out of frustration, the portrait was defaced—transforming it into something more honest and fitting, a reflection of chaos and impulse that brought unexpected life to the artwork. While there is still some regret that the cover lacks a mountain to mirror the album’s themes, the act of defacing turned the image into a truer representation of the artist and the duality within the record.

Lenticular Print of the dual record cover for RARG's debut album The Summit.

RARG - Lenticular Cover Experiment

This current dual cover then inspired a new idea rooted in childhood memories of lenticular prints on notebooks and stickers. The proof of concept shifts between the original album cover and its scratched, scribbled-over counterpart. One image holds order, the other distortion, together reflecting the tension and balance of the music.

The project extended into this video post on X as part of an ongoing campaign exploring how art can travel across borders. While traditional social media use is avoided, it is reimagined as a tool to reach Tokyo and beyond, experimenting with connection and seeking kindred spirits across the ocean through unconventional storytelling.

 
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